Wayne Talmage Jervais Jr. Was Known for Integrity

Wayne Talmage Jervais Jr., beloved husband of 37 years to Ruth G. Jervais, died the evening of Jan. 18 in Los Angeles, Calif. The son of Wayne Talmage Jervais Sr. and Virginia Wheeler Jervais, he was the loving father of Margaret Sculley Allnatt, John Blackburn Sculley, Wayne Talmage Jervais 3rd, Geoffrey Grace Jervais, and beloved Poppa of seven grandchildren. He is also survived by his brother, Oliver Wheeler Jervais, of Monteagle, Tenn. and his family.

Mr. Jervais was born on April 25, 1927 in Charlotte, N.C., graduated from Webb School in Bell Buckle, Tenn., the University of the South in Sewanee, Tenn., achieving a Bachelor of Arts Degree in 1960. Mr. Jervais was a World War II veteran, and his career culminated with the founding of Jervaismark, a marketing firm based in Los Angeles. Jervaismark was instrumental in the development and deployment of statistical analysis for new product development and marketing and consumer purchasing motivations in the consumer products industry.

Mr. Jervais was known for his graciousness, impeccable character and loyalty to his friends, colleagues and family. A devoted Christian, he was a member and Deacon of Bel Air Presbyterian Church. He was an ardent supporter of Christian charities and medical research, specifically the Cancer research Institute of New York, where he was a director. He was a valued mentor to many, especially his children and grandchildren, in academics, athletics, and the lifelong development of character. He and his wife Ruth had a house in Edgartown where they spent summers with their children and grandchildren.

He loved American history, golf, tennis, reading, sailing, world travel, summers on the Vineyard and his beloved Tennessee, where he spent as much time as possible at his residence in Monteagle. His generosity, humor, great common sense and kindness will be sorely missed by all who knew him.

Memorial services were held Jan. 21 at Bel Air Presbyterian Church in Los Angeles. In lieu of flowers the family suggests donations to the Cancer Research Institute or the John Douglas French Alzheimers Foundation.