Bring your friends, family, camera and shopping lists. You might want to bring your appetite, too, to take advantage of the free food, cider and eggnog being offered up at participating stores.

This afternoon and evening Main Street, Vineyard Haven will transform into a winter wonderland for the Tisbury Business Association’s third annual Friends & Family event. Festivities begin at 3 p.m. and include sleigh rides, story times, gingerbread decorating, a performance by the Minnesingers, several appearances by Santa and, of course, shopping sales.

Participating stores—including Bunch of Grapes, CB Stark, LeRoux and Rainy Day, to name just a few—will be open until 8 p.m. Every purchase of $25 or more at participating retailers earns you raffle ticket and the chance to win a $500 grand prize. Winners will be announced on Monday, Dec. 19.

The Island’s largest Christmas tree, 19 feet tall and boating more than 3,000 lights, will be on display at the Fourway Carriage House at 95 Franklin Street.

A complete schedule of events appears below.

3 p.m. Free screening of Elf at the Capawock Theatre

3-8 p.m. Bake sale at Waterside Market

3-8 p.m. Savory Pies at Shirt Tales

3-5 p.m. Island Alpaca in town on Main street

4-7 p.m. Sleigh rides through street, starting at the Tisbury Market Place

4-5 p.m. Santa on a Sleigh ride

5 p.m. Storytime at the Bunch of Grapes

5-7 p.m. Gingerbread men decorating at Waterside Market

5-8 p.m. Free makeup and skin consultations at Mansion House Spa

6-6:30 p.m. Santa at Bunch of Grapes

6-8 p.m. Minnesingers perform at the Mansion House

7-7:30 p.m. Santa at the Fourway Carriage House